Being a generalized practitioner can have you seeing tons of different clients, but is that really the best model for success? Dealing with all kinds of patients, with all kinds of problems is the typical model to provide generalized care – but everybody loves an expert.
Now, you may feel that niching feels limiting, that you’ll upset potential clients by turning them away, or maybe you’re worried about losing money – but in time you’ll soon realize the opposite to be true.
Here’s just a few reasons why:
Become the go-to expert in your field
This benefits you in more ways than one and has the potential to generate serious financial success!
People are willing to spend more money to work with an expert, it’s a fact. Your patients will likely show up more ready and willing to commit to do the work because they know you have the solutions they need. It’s a win-win!
Attract your ideal clients
Your ideal clients are the ones you most enjoy working with the most, the ones you’ve had the most success helping and the ones you hope for time and again.
Your ideal clients are dealing with a specific problem, something that you specifically can help them with and also, someone you’d go for coffee with!
The more you niche down in your practice, the more you’ll notice you attract your ideal clients and weed out the ones you’re less keen on working with.
More collaborative opportunities
Having a niche in which you specialize can lead to collaborative opportunities with other practitioners in your community who refer out to you. Are you the hormone expert? The weight loss expert? Do you work specifically with women or men? A niche can help you build working relationships with other practitioners you’re not in direct competition with.
Other collaborations could include being a guest on a podcast, blogs or articles. You are the expert and people will want to hear what you have to say!
Ok so now that we’ve covered why it would benefit you to have a niche in your practice, I bet you want to know just how to figure out your niche!
Well, here’s 3 steps to help narrow it down:
Get clear on who you want to serve
The ideal client. Who do you want to help? Do you want to work exclusively with men, with women, or with children? How old is your ideal client? What stage of life are they in? What do they do for a living?
What do they complain about when they are having drinks with their friends (this is the magic right here, learn as much as you can about their true issues and you find it easy to market and sell your services to the right people).
Get super clear and concise about your ideal client – write it out in as much detail as possible.
Get clear on the problem you want to solve
Now that you have your ideal client in mind – what problem do you want to solve for them? What do you see the most in your practice and enjoy helping your clients with the most? Visualize your ideal client’s journey with you.
Get particular about this problem and become an expert on how to solve it.
Remember Sandra doesn’t want you to solve her SIBO she likely doesn’t even know she has, Sandra is tired of having a muffin top after she eats and can’t keep up with work because her brain is a big foggy mess and is always yelling at her kids because she’s tired and irritable. The problem you want to solve is getting Sandra from overwhelmed to vibrant, empowered and resilient, using your program for care.
Get clear on a model that will serve you best
Do you want to offer A la Carte services, Program-only, DIY programs done online, Group care?
Is it scalable? Does it consist of multiple revenue streams?
Figure out a model that you really want for your practice. Getting clear on what this looks like will set you up for success with a scalable business model that you can feel confident with.
Want to do a laser coaching session with me to get clear on this? Book with the link below and let’s dive deep!