As a seasoned expert in the e-commerce realm, I know how important it is to stay ahead of the game. And trust me, when it comes to the ever-evolving supplement industry, keeping an eye on the latest consumer trends is like having a secret superpower. I want to share some exciting trending supplements (that you’ve likely already seen buzzing on social media) so you can rock the e-commerce world and boost your business like never before!

Sleep Health: CBD + Elderberry

We all know the struggle of chasing quality rest in a world where sleep feels like a rare gem. Nearly 40% of Americans are missing out on it, and that’s not cool! (1) But there’s a new duo in town – Elderberry and CBD. These natural powerhouses are here to rescue sleepless nights and maybe even make it into your next sleep bundle for your patients!

Elderberry, famous for its immune-boosting properties, has a hidden talent – it’s a sleep-promoting wizard! In 2021, Elderberry-based sleep products soared by 1400%, thanks to the amazing experiences people have had with this natural sleep aid. (2) Elderberry is packed with antioxidants and flavonoids, which fight inflammation and pain. Plus, it contains natural melatonin, the conductor of our sleep-wake rhythm.

CBD, the calm cousin from the cannabis family, is another sleep superstar. It doesn’t get you high, but it does wonders for your sleep game. In 2021, CBD sales skyrocketed by 31%, hitting a whopping $4 million.(3) Unlike its party animal cousin THC, CBD helps regulate sleep and is a powerful stress reliever. Goodbye restless nights? Might be worth a try!

Stress Management: Ashwagandha

Hailing from Southeast Asia and Africa, Ashwagandha has been a stress-fighting tool for ages. With a history steeped in traditional medicine, it’s a true adaptogen – think of it as your very own chill pill in a capsule! Taking this herb daily can slash cortisol (the pesky stress hormone) by 25%, easing anxiety and tension, and leaving you with a sense of calm and well-being. (4)

This versatile soldier in the fight against stress can be consumed a few different ways:

  • Add Ashwagandha powder to your morning coffee or smoothie for a soothing kickstart.
  • Brew it as a calming herbal tea to sip during stressful moments or before bedtime.
  • Keep it simple with Ashwagandha supplements in capsule or tablet form, effortlessly integrating it into your daily life.

The more seamlessly consumers can integrate a supplement into their daily routines, the higher the likelihood they’ll stay committed and reap the benefits!

Immune Support: Functional Mushrooms

Functional mushrooms, once a hidden gem in ancient Chinese medicine, are now taking the world by storm. By 2030, they’re expected to drive the mushroom market to a whopping $19.33 billion! (5) These mushrooms can be divided into two camps: medicinal and adaptogenic.

Medicinal tools like Lion’s Mane, known for their lion-like appearance, are full of antioxidants. These little powerhouses tackle oxidative stress, boost brain cell growth, and supercharge cognitive function, memory, and focus.

Adaptogenic champs, like Reishi, aka the “mushroom of immortality,” rev up your immune system and help you adapt to stress, ushering in calm and resilience in our fast-paced world.

But here’s the fun part – functional mushrooms aren’t just for cooking anymore. They come in pills, gummies, and even mushroom coffee powder! Imagine getting an energy boost with all the mushroom health benefits, minus the coffee jitters. 

As these fungi friends gain wellness stardom, their potential to supercharge yours (and your patients) well-being is crystal clear. With the mushroom market booming, more people than ever can tap into their antioxidant-rich awesomeness.

Weight Loss & Wellness: Sea Moss

I’m sure you have been seeing Irish Sea Moss everywhere! This nutrient-packed sea vegetable, scientifically known as Chondrus crispus, has captured the attention of health enthusiasts and celebrities alike, thanks to its remarkable health benefits.

Thriving along the Atlantic coasts of Europe and North America, Irish Sea Moss absorbs essential nutrients from seawater, becoming a treasure trove of minerals like iodine, iron, and Vitamin A. These elusive nutrients have turned it into a sought-after holistic wellness gem, offering natural elements to boost overall health and vitality.

While Irish Sea Moss isn’t FDA-approved (6), it’s gaining recognition for its potential health perks. Research suggests it can positively impact various aspects of well-being:

Gut Health: Packed with prebiotic fibers, Irish Sea Moss nurtures beneficial gut bacteria, supporting digestion and gastrointestinal health. (7)

Immune Support: Essential minerals and vitamins in Irish Sea Moss fortify the immune system, aiding in disease prevention. (7)

Heart Health: With its potassium content and anti-inflammatory properties, it contributes to cardiovascular well-being by regulating blood pressure and reducing heart-related risks. 

Blood Sugar Balance: Bioactive compounds in Irish Sea Moss may help maintain stable blood sugar levels, benefiting those managing glucose levels.

Antioxidant Power: Acknowledged for its antioxidant prowess, Irish Sea Moss combats free radicals and shields cells from oxidative stress.

Skin Radiance: Often referred to as the “sea’s collagen,” it promotes skin health, elasticity, and a youthful complexion.

Irish Sea Moss comes in various forms, from classic gel for consumption to supplements, powders, lotions, or gummies. This versatility lets individuals choose the format that aligns with their lifestyle and needs.

As Irish Sea Moss gains popularity, ongoing research will shed more light on its role as a holistic supplement. For now, its nutrient-packed goodness makes it an enticing choice for those seeking enhanced focus, energy, and overall well-being.


So there you have it, the latest consumer trends that can elevate your e-commerce journey to a whole new level. Embrace these supplements, ride the wave of trends, and witness your business expand far beyond traditional boundaries of 1-1 care!





(2 & 3)