Blog
The 9 Questions You Need to Answer if You Want to Convert and Retain Patients
When it comes to marketing your practice there are two components of brain-based marketing that will help you make a lasting impact on potential patients. The sense of reward and the sense of self. While both are effective marketing approaches, one is superior when...
TikTok: To Do or Not To Do
TikTok is the world's newest leading destination for short-form videos. It’s easier to go viral, get more followers, views, and engagement right now on TikTok than on any other social platform. This is because TikTok is still fairly new and a platform that's highly...
Instagram Story Hacks: Tips and Tricks to Make Your Stories Stand Out
Being active on social media is a great way to keep growing your practice and Instagram is still one of the most used social platforms worldwide. Your educational posts, business info and links are displayed on your main Instagram page but Stories is where you can be...
Grow Your Brand Organically with Live Video
Can showing up on Facebook Live really grow your business? The answer is yes! Did you know live video is highly favoured by the Facebook and Instagram algorithm? Even if your audience tunes in for a few minutes or seconds it boosts the amount your video will get seen...
How to Sell Without Feeling Cheesy or Queasy
With every sales call you get on there is a system you can adhere to that will guarantee one of two things: You eliminate someone that is not a good fit, or You can clearly bring someone who needs what you offer to a decision. Sales often gets a bad rap in the natural...
Top Tips for Delivering Great Emails Every Time
Email is all about building relationships. As a marketing tool, email is at the core of the customer journey. It’s a chance to be present and engaged with your clients on a weekly or monthly basis through their inbox. Email facilitates a two-way, value based, long...
How busy is too busy? Why you may be stunting the growth of your practice
When you are the practitioner in the office that everyone wants to see and your associates are sitting around with empty schedules and less than happy smiles on their faces...you likely have a few problems going on. At first it is a huge ego stroke for you, booked out...
Should you niche your practice?
Being a generalized practitioner can have you seeing tons of different clients, but is that really the best model for success? Dealing with all kinds of patients, with all kinds of problems is the typical model to provide generalized care - but everybody loves an...
Top Tips for Using Clubhouse
Imagine knowing exactly what you need to do in order to achieve your goals. These simple steps (and they are super simple, so you will actually take action) will help you obtain a clear understanding of what you need to do. Are you ready to create a plan together?