Blog
Top 5 Current Social Media Trends
Staying up to date with social media trends across all platforms can be overwhelming, to say the least. There are constantly new features, strategies, and even new platforms being created that you have to learn and integrate into your marketing plan in order to stay...
5 Steps to Writing Copy That Sells
Copywriting is one of, if not the best skill, you can master to market for your practice. I can talk all day long about the importance of a strong visual brand, consistent video content, and professional images, graphics, lead generation when it comes to reaching your...
6 Winning Content Categories to Highlight Your Practice
When it comes to creating content for our audiences online, we have to adapt our strategies regularly as platforms are constantly changing. For example, with the rise in popularity of TikTok, many other platforms are pushing video content over and above anything else....
Our Top 10 Favourite Tech Tools
When it comes to marketing for your practice and levelling up your online presence having the right tech tools can make or break your productivity and how professional you look online. I get asked all the time what our must-have tech tools are so I wanted to break...
E-Commerce Is Transforming The Healthcare Industry
It’s no surprise that there has been a global increase in people wanting to take their health more seriously and into their own hands. We see it everywhere now, health professionals are offering online programs, nutrition plans, fitness routines, supplements,...
5 Ways Practitioners Can Benefit from Black Friday
While I’m not a fan of discounting one-on-one time - because we all know it often doesn’t bring in the right clients - missing out on Black Friday sales can be a big mistake if you’re looking to infuse your business with some sales in a short time period. Do you sell...
The 9 Questions You Need to Answer if You Want to Convert and Retain Patients
When it comes to marketing your practice there are two components of brain-based marketing that will help you make a lasting impact on potential patients. The sense of reward and the sense of self. While both are effective marketing approaches, one is superior when...
TikTok: To Do or Not To Do
TikTok is the world's newest leading destination for short-form videos. It’s easier to go viral, get more followers, views, and engagement right now on TikTok than on any other social platform. This is because TikTok is still fairly new and a platform that's highly...
Instagram Story Hacks: Tips and Tricks to Make Your Stories Stand Out
Being active on social media is a great way to keep growing your practice and Instagram is still one of the most used social platforms worldwide. Your educational posts, business info and links are displayed on your main Instagram page but Stories is where you can be...